Architectural video mapping
Content is created from the actual geometry of the façade. Windows, columns, volumes and details become part of the narrative. This format is especially relevant for anniversaries, openings, festivals and heritage interpretation.
Monumental projection
Monumental projection emphasizes scale and visual impact across a very large surface. It may include precise mapping, but can also use a more panoramic or scenographic composition.
Immersive or interactive installation
The audience enters the experience or acts upon it. Imagery can occupy several walls, the floor, objects or an entire space. Sensors, sound and data may change the work in real time.
The right choice follows the objective
To reveal a building, video mapping is generally the starting point. To reach a very large audience from a distance, monumental projection may lead. For an exploratory, participatory or indoor experience, an immersive installation is often more appropriate.