GUIDE · CHOOSING A FORMAT

Video mapping, monumental projection or immersive installation?

Understand the difference between architectural video mapping, monumental projection and immersive installation to choose the right format.

01

Architectural video mapping

Content is created from the actual geometry of the façade. Windows, columns, volumes and details become part of the narrative. This format is especially relevant for anniversaries, openings, festivals and heritage interpretation.

02

Monumental projection

Monumental projection emphasizes scale and visual impact across a very large surface. It may include precise mapping, but can also use a more panoramic or scenographic composition.

03

Immersive or interactive installation

The audience enters the experience or acts upon it. Imagery can occupy several walls, the floor, objects or an entire space. Sensors, sound and data may change the work in real time.

04

The right choice follows the objective

To reveal a building, video mapping is generally the starting point. To reach a very large audience from a distance, monumental projection may lead. For an exploratory, participatory or indoor experience, an immersive installation is often more appropriate.

FAQ

Frequently asked questions

01Can one project combine several formats?

Yes. An event can combine façade mapping, scenic projection and an interactive installation when every element serves one coherent experience.

02Which format suits a municipality?

The choice depends on the place, audience, duration and objective. A heritage façade often favours mapping, while a cultural route may benefit from several installations.

03Can the content be reused?

Some sequences may be adapted, but mapping created for one precise geometry does not automatically transfer to another building.